Editorial policy
Updated
Independence
We choose what to cover based on what readers search for and what we can test properly — never on whether a provider has an affiliate programme. Providers do not see reviews before publication and cannot pay to change, remove or reorder anything. How we make money explains the commercial side in full.
Who writes and checks our work
Every page names its author, the date it was published and last updated, and the date its prices were last verified. Authors have hired and managed virtual assistants for their own businesses; their profiles link to their public professional pages. Where a second person has fact-checked a page, they are named too.
Drafting tools
We use writing and automation tools to draft some routine material — FAQ answers, data tables and first drafts of comparison copy. Nothing is published without a named human editor reviewing it against our own test notes, and every score is set by a person who ran the test.
Evidence, not adjectives
Claims on this site come with the thing that backs them: a score with a stated scale and weighting, a verified price with a date, a named source under every chart, and a downloadable dataset under every report. If we cannot substantiate a number, we do not publish it.
Corrections
If we get something wrong, we fix it on the page and note the change in the “Updated” date. Material corrections (a wrong price band, a misattributed feature) are flagged in the text. To report an error, contact us — we aim to respond within two working days.
Reviews of companies that advertise elsewhere
We do not run display advertising or sponsored content. If that changes, sponsored material will be labelled as such and kept separate from reviews and rankings.